Who doesn't know of the Shelter? One of the largest charities in the UK, and in particular in London, Shelter is a life changing charity for many people. The general purpose of Shelter is to find a home for the homeless. This campaign Project highlighted the fact that nobody ever has time to talk to these people and that the real social media, that is, talking among us can be one of the millions of solutions with which help homeless people to live more dignified lives. The second goal is to increase knowledge amongst "normal people" that in life there is also a life beyond social media, but although absurd, the best way to reach these people is social media itself.